My first career as a journalist formed the bedrock of my digital marketing career, where I’ve spent the past 15 years mastering the channels that took the paper out of newspaper (sniff, sniff.)
Then and now, my sweet spot is sorting through information, distilling meaning and communicating its value. Concisely, without the fluff, helping businesses translate goals into elegant digital experiences.
SEO, HTML, Google Analytics, PPC, and CRM? I got you. The difference between toward and towards? I know that, too.
Need some help? Let’s talk.
Digital Marketing Services
Could your website use a refresh? Is your reaction “meh” when your homepage loads? You might need a makeover. Whether you need a nip and tuck or just to put on a pretty face, I can help.
I can tighten up the user journey, refresh messaging and update content to keep customers happy on your home turf. I use analytics and technical tools to guide digital strategy and have overseen the development of major websites and digital implementation projects including microsites, podcasts, video production and content management systems.
- SEO auditing
- Website gap analysis
- User journey mapping
- UX/UI best practices
- Information architecture
- Sitemap and wireframing
- Strategic digital road mapping
Want to be found? I like to say websites aren’t a build-it-and-they-will-come scenario. Build it and promote it? Now we’re talking. Don’t have a website? Don’t worry. We can drum up business on someone else’s turf: Facebook, Google and LinkedIn would love to have you.
I create targeted digital marketing campaigns to suit brand and budget. My experience runs the gamut, from local search to global Google ad campaigns; from social to traditional PPC to email marketing. I provide tracking to monitor and tweak, ensuring your digital dollars are wisely spent. I have successfully managed hundreds of thousands of dollars in ad spend for clients across multiple platforms.
- Campaign strategy plan
- Google search marketing campaigns – Adwords, PPC, Content Network
- Social media – Facebook, Instagram, LinkedIn
- Market research and competitive analysis
- Campaign build and execution
- Management, monitoring and improvement
- Analytics’ reporting
- ROI dashboards
Content Strategy and Development
What do you want the world to know? I’m really good at finding a story, sometimes where no one has looked. And that’s the starting point. I use analytics and SEO to optimize copy, so it looks as sharp in the back-end as it does the front, ensuring it will be working hard for your business.
Still reading? Really, we should talk!
Some of the brands I’ve worked with:
A Peek at Past Work
At Dechert LLP, one of the country’s top global law firms, I launched digital marketing, built a team and a new, 20,000-page website and oversaw many firm-first initiatives, including a comprehensive content strategy, search marketing campaigns and an SEO program that netted page one rankings for more than half of the firm’s practices.
I developed a podcast series, Committed Capital, that personalized private equity.
I led the creation of a microsite for Brexit-focused business and used Google PPC ads to put it on page one of search results for the search term “Brexit”, targeting multinational corporations needing to restructure contracts.
The campaign generated hundreds of leads and new business contracts.
At Einstein Healthcare Network, I guided the content team, creating a new, optimized website featuring content that shows the heart and soul of the hospital through the eyes of patients and staff, including Rose Feldsher, who volunteered there for more than 50 years.
I’ve led digital strategy and the development of large, enterprise websites and other digital products launches for B2B and B2C clients in legal, healthcare, pharmaceutical, engineering and energy sectors.